Millennials and Gen Z are increasingly rejecting unhealthy foods in favour of organic produce, according to a new study. Popular TikTokers have shared expert tips on how to shop for organic products on their social media channels.
The Soil Association Certification surveyed 2,000 adults in the UK. READ MORE:Millennials and Gen Z are increasingly ditching unhealthy foods for organic produce, a new study has found.
In addition, researchers found almost a quarter of all Britons feel healthier and happier when they choose sustainable options, such as organic foods. More than 20 per cent of 25-34-year-olds consider factors like health benefits, sustainability, and reduced packaging, as essential, rather than optional extras or 'nice-to-haves,' compared to just 9 per cent of those aged 65 and older.
The organic market has witnessed 12 years of consistent growth, with the market growing two per cent in 2023 ending the year at £3.2 billion, according to the Soil Association. She said: 'I eat a whole food, anti-inflammatory, sugar free diet. This week I did my food shopping at Sainsbury's.' Meanwhile, influencer Anna Wilson from Aberdeen showcased her 'organic food haul' on TikTok, filled with organic fruits and vegetables.A content creator who goes by Tonic Health on TikTok and boasts over 300 thousand followers, shared the items he would buy organic
He also explained reasons why he believes shoppers can skip buying organic with other products, such as avocados - with the content creator arguing the fruits' thick shell protects the inside from pesticides.In order to be labelled 'organic' foods have been grown and farmed without the use of:But also includes processed food such as crackers, drinks, and frozen meals
Polyphenols are a type of natural antioxidant that helps combat inflammation in the body, which is linked to range of health problems. Professor Spector explained that there have been minimal studies on humans which consider the longer-term harm such chemicals may do to the body.
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