Blue checkmarks are coming to Gmail.
Companies that have verified their identity through BIMI will automatically receive a checkmark logo to go along with using their own profile image.Gmail will start displaying a familiar-looking blue checkmark next to a sender’s name to verify their identity.
, Google says the feature is supposed to help users figure out whether the email they’ve received is from a legitimate source or a scammer.. This requires companies to authenticate that the brand logo they’re using as their email avatar is supposed to let users know that the logo actually belongs to them. Companies that have already adopted BIMI will automatically receive the checkmark.
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