.NvakFoundation is adapting its program amid the pandemic–and launching an innovative new label in the process.
records her musician father loved. She was 18 years old when a well-connected manager landed her a meeting withThough Kaprelian speaks highly of Davis, her time at RCA didn’t go as planned."When you sign to an A&R person, they try to shift and mold the project to their image," she says."It can be good if you have the right person on your project, but it can be detrimental if you don’t.
More than 150 songs have been written and recorded through Nvak. One particularly successful student is Armenian singer-songwriter Brunette, whose single “Love the Way You Feel” was featured on MTV series, in which Armenian female musicians reimagine a collection of songs by the world-renowned Armenian composer Father Komitas.
"It’s a great premise to unearth songwriters and artists in countries that one is not looking in," adds Atlantic Records CEO, who serves as an advisor to Nvak."As Tamar is proving, there are talented people in so many markets that are challenging to have artist discovery happen [in], unless you have something like Nvak creating opportunities where there are none.
She also hopes the label will provide a safer environment for female artists to thrive, after facing situations in her own career where she was placed in rooms with, as she puts it,"predatory producers." Those experiences are another part of the reason Nvak remains female-focused, and why Kaprelian is reaching out to female artists and songwriters as potential investors, with some big names soon to be announced.
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