Nvidia dominates the market for graphics processing units. But Nvidia’s latest earnings beat points to a new phenomenon in the GPU business. The technology is now at the center of the boom in artificial intelligence.
Nvidia Founder and CEO Jensen Huang shows CNBC's Katie Tarasov a Hopper H100 SXM module in Santa Clara, CA, on February 9, 2023."It's very easy to use their products and add more computing capacity," said Vivek Arya, semiconductor analyst for Bank of America Securities. "Computing capacity is basically the currency of the valley right now."
Today, Nvidia is among the world's 10 most valuable tech companies, with a market cap of close to $600 billion. It has 26,000 employees and a newly built polygon-themed headquarters. It's also one of the few Silicon Valley giants with a founder of 30 years still at the helm. Nvidia founders Curtis Priem, Jensen Huang and Chris Malachowsky pose at the company's Santa Clara, California, headquarters in 2020."They were one among tens of GPU makers at that time," Arya said. "They are the only ones, them and AMD actually, who really survived because Nvidia worked very well with the software community, with the developers."
In 1999, after laying off the majority of its workforce, Nvidia released what it claims was the world's first official GPU, the GeForce 256. It was the first programmable graphics card that allowed custom shading and lighting effects. By 2000, Nvidia was the exclusive graphics provider for Microsoft's first Xbox. In 2006, the company made another huge bet, releasing a software toolkit called CUDA.
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