The application for the 2023 TCS New York City Marathon entry drawing includes dates that are fast approaching.
Also, on Monday, the NYRR launched a new logo and brand identity for the world-renown marathon.
The new design is"simpler and bolder," according to NYRR, by keeping the elements of the original logo but modernizing its aesthetic. In the updated design, the stripes of the five boroughs converge into Lady Liberty, and the colors reflect the official flag of New York. “The TCS New York City Marathon is unlike any other marathon – it is the biggest, the boldest, and the most diverse,” CEO for NYRR, Rob Simmelkjaer, said. “As NYRR embarks on its next chapter, the organization has created a new dynamic brand identity and campaign aimed to match the emotions and energy the marathon brings each year.”
The new brand campaign and identity will launch when runners start applying for entry to the marathon, according to NYRR. The TCS New York City Marathon is one of the city’s most iconic sporting events, attracting runners and spectators of all backgrounds, ages, and abilities from around the world. Last year, the marathon made its triumphant return to full capacity with nearly 50,000 runners after a pandemic pause.
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