Why McDonald’s, Tim Hortons and Starbucks are testing new food items up North:
of one of McDonald’s international sandwiches, sold earlier this year. It marketed a tomato mozzarella chicken sandwich available with either crispy or grilled chicken.With a population of 37 million, Canada is about one-ninth the size of the United States.
The stakes are smaller. If McDonald’s P.L.T. is a flop, it can quickly pull it from the market and go back to the drawing board. The fast food market saw what happened this summer when Popeyes rolled out its chicken sandwich, only toWhile Americans may not know much about Canadian cuisine beyond maple syrup and butter tarts, Canada actually has a wide variety of local and international food.
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