Twitter began adding gray “official” labels to some prominent accounts, including the AP. Hours later, they disappeared. It’s yet another twist in Elon Musk’s chaotic overhaul of Twitter and its verification system.
YouTube personality and author John Green jokingly noted that he got the label, but his younger brother and “vlogging” partner Hank Green didn’t make the cut. But then John Green’s label was gone, too. Another popular YouTuber, Marques Brownlee, who posts videos on technology, tweeted he got the label, then tweeted again that it disappeared, which attracted the attention of Musk himself.
The site’s current system of using what are known as “blue checks” confirming an account’s authenticity will soon go away for those who don’t pay a monthly fee. The checkmarks will be available at a yet-to-be-announced date for anyone willing to paywhich will also include some bonus features, such as fewer ads and the ability to have tweets given greater visibility than those coming from non-subscribers.
The gray label — a color that tends to blend into the background whether you use light or dark mode to scroll Twitter — was an apparent compromise. But it was expected to lead to more confusion, as Twitter users accustomed to the blue check as a mark of authenticity would now have to look for the less obvious “official” designation.that the “official” label would be added to “select accounts” when the new system launches.
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