Twitter has begun adding gray “official” labels to some high-profile accounts to indicate that they are authentic, the latest twist in new owner Elon Musk’s chaotic overhaul of the platform’s verification system.
“Please note that Twitter will do lots of dumb things in coming months,” he tweeted. “We will keep what works & change what doesn’t.”
YouTube personality and author John Green jokingly noted that he got the label, but his younger brother and “vlogging” partner Hank Green didn’t make the cut. But then John Green’s label was gone, too. Another popular YouTuber, Marques Brownlee, who posts videos on technology, tweeted he got the label, then tweeted again that it disappeared, which attracted the attention of Musk himself.
The platform’s current verification system has been in place since 2009 and was created to ensure high-profile and public-facing accounts are who they say they are. “Not all previously verified accounts will get the ‘Official’ label and the label is not available for purchase,” said Crawford, who recently was the subject of showing her sleeping on the floor of a Twitter office while working to meet Musk’s deadlines.
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