The retailer announced their new BODEQUALITY initiative which will also extend sizing, diversify their mannequins and bring on nbcSNL star Aidy Bryant as the face of the campaign.
View this post on InstagramAn ambitious initiative, to say the least, it’s a historic moment as Old Navy becomes the first business of this scale to guarantee size inclusivity across its 1,200 stores. However, the true gem in this treasure trove of information is the pricing. The Old Navy BODEQUALITY initiative will not charge more for bigger sizing.
“Democracy of style is so important to us but equally important is the democracy of service, and so when you walk into an Old Navy store, you should feel included no matter what size you wear,” Alison Partridge Stickney, head of women’s and maternity merchandising at Old Navy, toldThe Old Navy plus-size initiative recognizes there is more to inclusive sizing than the all too common tokenism that leads many brands to make plus sizes only available online or at limited stores.
“This is our platform for how we will show up for women across retail from this point forward at Old Navy,” Partridge Stickney told. “All women deserve to be included in the joy of shopping. And for too long, too many women have been excluded when it comes to shopping. All you have to do is go to your local mall, shop on your favourite site, and see that there is not the same choice for a woman who wears a size 16 or 18 or bigger.
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