Other brands, take note.
PSA: Old Navy just revolutionized the fashion industry. No big deal! Today, August 18, the retailer announced the launch of BODEQUALITY, a new initiative that promises price parity for all clothes, regardless of size. It’s officially time to say goodbye to separate sections for plus and straight sized-pieces and unnecessary price markups—and say hello to affordable, equitable fashion for all.
What’s more, every single Old Navy store will start displaying mannequins in sizes four, 12 and 18 so you can actually get an accurate sense of how the clothes will look on different bodies. Plus, when shopping online, users will be able to choose which model they would prefer to see the clothes shown on.
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