The sudden success of the singer’s “Rich Men North of Richmond” marks a huge crossover moment for far-right ideas in mainstream entertainment, experts say.
discussed the song
: “When I offered to cover the cost for Oliver to produce a record, I had NO idea what would transpire, nor did I know just how powerful his story was or the situation that God was inserting me into.”When asked about his connection to Anthony this week, Howerton responded that he is “not working with Oliver in any official capacity” and is “not really the guy to talk about country music.”
The arc of the song’s rise supports that line of thinking. Right-wing influencers quickly picked up the video across different social media platforms, including Telegram and Twitter. As “Rich Men” gained traction online, more people tried to capitalize on the song’s popularity: YouTubers posted reaction videos; detractors dunked on it; country music blogs and entertainment sites wrote about it — all expanding the song’s reach.
“Unpacking a song involves a lot of these layers of analysis, which maybe a lot of listeners are not wanting to do,” Olson said.
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