Vera Wang is still going strong after 60 bridal collections.
That’s how Vera Wang sized up the two-and-a-half week-long lead-up to what is her 60th bridal collection. Seated in her Madison Park offices while lithesome models showed off her cool-girl wedding dresses, Wang said, “First there was ready-to-wear, then there was the Emmys in L.A. and then there was bridal. The investment in time, money, human resources and creativity is enormous on that kind of schedule.
From her standpoint, fashion’s always-on cycle asks a lot of designers, which is not the norm in other creative industries. “You don’t drop an album on schedule, but in fashion you are asked to be on schedule. Many people go off of it and do it when they feel it’s right like Azzedine [Alaïa]. Alex [Wang] is doing a lot whenever he is ready. I pretty much stick to the schedules — bridal, ready-to-wear and we do a lot in Hollywood. That’s like an added collection.
With 23 freestanding stores globally, the designer said bridal sales are strongest “by far” in Japan, followed by China. “We own our stores and factories, which is rare for bridal,” Wang said, extending her arms like a “W.” These are made in America. That’s rare to say that a dress is made in America today.”
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