Baby Nut, somehow, has continued to exist on the internet in spite of everything else that’s happened this year
Photo: Kraft Heinz Company Today is Baby Nut’s birthday. It’s his 21st birthday, to be precise. It’s his 21st birthday even though he was ostensibly “born” on February 2 of this year, and even though he’s not a living, breathing creature at all. He’s the reincarnated baby peanut version of Mr. Peanut, the Planters spokespeanut who was killed off at the age of 104 as a Super Bowl stunt.
I was so sure — so hopeful! — that the Super Bowl commercial would be the end of it. Doesn’t 2020 present enough challenges? Am I truly expected to handle a nightmarish baby peanut who pops into Twitter occasionally and whose entire purpose is to convince me to eat his brethren? For a while there, it really seemed like we might’ve escaped. Baby Nut laid low for several weeks.
In truth, though, Baby Nut was built for this. From his earliest inception, Baby Nut was the child of turmoil, born into a moment that did not want him and forced to live out his entire life in an inhospitable world. Of course he’s still here, just muddling through like everyone else.
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