We’re at a point in time, with this generation, where we can finally demand answers,” says actor Naomi Watts
, a telehealth company that aims to provide patients with 24/7 online perimenopause support as well as virtual hormone therapy plans. That’s because our hormone levels during this transition vary wildly from day to day, so testing them to get a quantifiable diagnosis isn’t reliable. “There’s no established value for them,” agrees Barbieri. What hormone testinghelp with, she says, is to rule out other conditions that can often pose as perimenopause.
It’s the venture capital community—not the medical community—that is causing what Javaid describes as a “huge revolution” in an untapped market worth an estimated $600 billion. In April, Jackson’s Evernow raised $28.5 million in an initial round of funding led by venture capital firm New Enterprise Associates as well as Drew Barrymore, Cameron Diaz, Gwyneth Paltrow, and former U.S. Women’s National Team captain Abby Wambach.
It’s another reason why so many of these new brands and platforms are not just focused on targeting symptoms, but also on building community, which was a huge motivating factor for Watts. “You always need to have those points where you share information,” she says, previewing her goal to create a space that encourages experience sharing—and divulging that she didn’t get guidance from her mother around the menopause transition because her mother had never received it from her own mother.
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