The current momentum of online shopping is predicted to continue through the 2020 holiday shopping season.
In its latest predictions report, Bazaarvoice Inc. sees the current momentum of online shopping continuing through the 2020 holiday shopping season, with social media playing a more significant role in e-commerce conversions.
“With consumers now adjusted to online shopping, social distancing measures still in place and many still cautious, online will remain a priority platform for customers to shop, compare prices and understand experiences from other customers,” authors of the report stated.
Bazaarvoice noted that 61 percent of businesses polled “anticipate higher engagement and purchasing through social media for the holiday season because of COVID-19.” The firm recommended that brands and retailers “should prepare shoppable social content for channels like Facebook and Instagram, consider partnering with influencers to promote your products on social and optimize your web site for mobile.
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