'Open today, closed tomorrow' is the revised normal for hair and nail salons struggling to stay afloat, faced with coronavirus.
In his “last lifetime,” Travis Vu closed his hair salon after the coronavirus forced state leaders to impose a lockdown in a reeling California in late March.
Vu seized the moment. He rushed to IKEA to buy rolling carts and standing mirrors. He set up two socially distanced chairs outside his storefront, squeezing a giant planter blooming with succulents between them. He posted photos and a video on Facebook. To entice customers, he bypassed the fancy leather spa chairs — complete with running water, but hard to move. He and his staff instead set up standard chairs and fans under the shade outdoors, asking manicurists to carry buckets back and forth to rinse and soak clients’ feet.
“Sometimes, it seems like the world is ending. Customers want to do their hair and nails to cheer themselves up — and if we need to go outside to do it, we will,” she said. “We still want to look good.” “The situation is fluid, and the environment is constantly changing,” she added, “but for now, personal care facilities that are on the statewide monitoring list must follow the governor’s directive not to operate services indoors.”“The feeling is our industry has been decimated with all these closures and reopening requirements,” says Tam Nguyen, president of Advance Beauty College in Garden Grove and Laguna Hills.
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