Opinion | 'What does a college kid at a climate rally and an investment banker have in common? There’s a high chance they’re both sporting the same Sherpa Patagonia vest — and they’ve both fallen into Patagonia’s ‘sustainability’ marketing scheme.'
A customer shops at the Patagonia store in Denver’s RiNo district on Jan. 9.What does a college kid at a climate rally and an investment banker have in common? There’s a high chance they’re both sporting the same Sherpa Patagonia vest — and they’ve both fallen into Patagonia’s ‘sustainability’ marketing scheme.
“The day that we hit a billion was a weird day on campus because the owner and founder was almost upset, never thinking he was going to have a company that large, “ Corey Simpson, a Patagonia spokesperson, told me in an interview on Jan. 19. “But at the same time, what we’ve been able to do is create and effect so much positive change in not only the outdoor industry, but in the business industry.
Patagonia might be aware of its environmental impact, projecting it front and center for customers to see, but it puts the onus on the consumer to make the choice of whether to buy a product or not. In our consumerist society, the answer is almost always yes. As companies and consumers, we need to check ourselves. The rate at which we consume cannot be maintained. This is a clarion call for me and society to acknowledge that putting the label ‘sustainable’ on a piece of clothing does not give us the right to indulge in excess.
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