Opinion | Ani Bundel: 'The 'Star Wars' franchise continues to delight and surprise fans with a combination of powerful filmmaking and savvy marketing.' - NBCNewsTHINK
. It wasn’t until 2015’s “Star Wars: The Force Awakens” brought in $2 billion, making back literally half of Disney’s investment, that the full power of the franchise was unleashed.2015 Star Wars Celebration.
Held in Anaheim, the “Episode VII” panel featured the debut of BB-8, the reunion of original trilogy cast members Harrison Ford, Mark Hamill and Carrie Fisher, and the introduction of the new faces that would carry the franchise forward. It also premiered one of the. The combination of the franchise’s iconic ships crashed in the desert combined with the symbolism of the beloved original stars passing the torch down to a new generation was intense.
The new trailer continues this tradition. While Rey’s feat of derring do will likely be the most talked about moment, the trailer’s crashed Death Star is arguably just as important. Bad guys have been building these symbols of destruction forever in “Star Wars,” almost to the point of comedy. And yet it is comforting to be reminded that though evil rises, it also falls again.
If today is any indication, the “Star Wars” franchise continues to delight and surprise fans, who walked out of the celebration panel looking sated. The balance between the new generation of heroes and nostalgia had been struck once again — and Disney is marketing the film perfectly. As the Skywalker rises, so will the excitement for this film. May the force be with them, always.Ani Bundel has been blogging professionally since 2010.
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