Opinion | Bryan Reesman: Paramount+ begins streaming MTV shows as the network turns 40. It's too old for its own content. - NBCNewsTHINK
will also soon be resurrected for the Viacom-owned streaming service. That these shows are being offered via a streaming platform rather than on either network is the ultimate measure of how far the once-trailblazing music video channels have fallen, especially the one that started it all.
Ironically, it's the trendy reality and competition shows that MTV gradually integrated into its lineup starting in the '90s that ultimately led it into music oblivion in the 2000s., MTV quickly evolved from a scrappy new kind of cable channel into a force to be reckoned with. Within its first five years, it had gone from an eclectic station that broadcast videos and concerts from artists small and large to an essential home for music superstars plugging their newest albums.
for older listeners, but by the mid-'90s it catered more to the original MTV rock audience who had aged into that demographic.
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