Opinion: The more outrageous the lie, the better it is for Facebook's bottom line (via latimesopinion)
Twitter took a different path. Rather than promote or police false claims in political ads, it decided to ban them all. Jack Dorsey, Twitter’s CEO,that he had to act given the “entirely new challenges to civic discourse” presented by online political ads because of “machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes.”
that ads promoting fossil fuels will not be considered “issue ads.” But ads promoting responsible climate policy will be. So big fuel will get paid reach while green advocacy gets deep-sixed.What to do then? The platforms want to make this debate about free speech, not about how their algorithms and use of personal data amplify speech. The conversation they want to avoid is about how they make money. That’s why it’s important to focus on their structure, not only on pieces of content.
In fact, the platforms know that the messages that get the most engagement are those provoking outrage and emotional responses. Facebook’sthat messages get more reach the closer they get to crossing the platform’s outer bounds of what’s allowed in terms of hate speech, violence and the like. In other words, the more hateful or scary the message, the quicker and further it spreads.Users don’t always know what is content produced by trusted sources, what is a sponsored ad and what is bot-produced.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Richemont Forges Ahead in Turbulent Climate for Hard and Soft LuxuryThe luxury giant’s top and bottom lines are under pressure from myriad internal, and external, market forces.
Weiterlesen »
Free People #Blessed Us With Eco-Friendly Glitter for Holiday Party Season.FreePeople has us covered for holiday party season.
Weiterlesen »
Yelp shares pop 15% despite lackluster earningsWhile the crowd-sourced reviews company reported third-quarter earnings on Thursday that missed on the bottom line and barely topped revenue expectations, shares rose more than 15% Friday.
Weiterlesen »
Disney stock rises after beating on top and bottom linesDisney+ is “ready to go,” Disney CEO Bob Iger said yesterday. The streaming service is set to launch Nov. 12.
Weiterlesen »
Facebook Says It’s Removing Mentions Of Potential Names Of The WhistleblowerFacebook said that it will remove mentions that name the whistleblower who filed a complaint over President Donald Trump’s July 25 phone call with the president of Ukraine, triggering the cur…
Weiterlesen »