Opinion by Molly Roberts: Even with the rise of Threads, the only thing that can kill Twitter is Twitter itself.
Contending with doxing or death threats or racist slurs obviously was never fun. But dismantling stupidly offensive opinions and watching the “likes” roll in was. The replies to particularly bad tweets became the trenches of the culture war, and it felt good to fight. Sometimes the fighting was serious; sometimes it was playful; sometimes it was hard to tell.
Threads has different struggles that produce a similar effect. The app has sucked in more than 100 million sign-ups in its first week by building on people’s existing Instagram networks. And Instagram was made more for keeping up with high school pals or tracking down gluten-free baking tips than for off-kilter riffing about where the cocaine in the White House came from.
The result is that we’re treated to observations no more provocative than “raisins don’t belong on any food” — one of the first popular posts Threads served me — or brands and celebrities lamely promoting themselves. “Threads is kinda like Love is Blind cuz everybody is all about the engagement!!!!”This leads to the second thing dooming the Blueskys, Threads, Mastodons and beyond.
Even Facebook, the industry’s original juggernaut, always felt a little like a series of smaller networks, sometimes overlapping, rather than one big network on which the whole world was interacting at once. Twitter wasn’t a place to have a public conversation; it wasWith Twitter now foundering, users are looking for something that makes them feel just as much in the thick of things. They’re not going to find it.
is on a site, and not everyone who’s anyone is going to be on any of the burgeoning sites. If they tried to be on them all at once, their smartphones might run out of storage space.That introduces the biggest problem of all for these aspiring substitutes. They can’t replicate Twitter. Instead they need to do what Twitter itself did over the years to evolve from a place where Ashton Kutcher
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