Opinion | Amira Rose Davis: Women's tennis and the French Open are about more than Serena Williams. - NBCNewsTHINK
. Sharapova’s race, sex appeal and “likeability” positioned her as a better brand ambassador, while Williams had to navigate the double bind of racism and sexism that made it harder to find footing in corporate sponsorships.
And while the tournament successes of both Williams and her sister, Venus, created opportunities for endorsements, some athletes, such as Anna Kournikova, were able to build a brand in spite of weak on-court performances. Kournikova benefited not only from her whiteness, appearance and sexuailty, but also by the late-’90s internet boom that built her imageThis approach to women’s athletics is not only offensive, it also hurts the athletes and the sport itself.
The next generation of women’s tennis stars feature a deep pool and promise many years of compelling tennis. But the hyperfocus on big names not only puts too much pressure on their shoulders, it also conditions future support on the performance of a few. This approach to women’s athletics is not only offensive, it also hurts the athletes and the sport itself.
Women’s tennis as a whole has been struggling for equal treatment. Beyond the hard-fought battle for e
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