New VIP+ Analysis: “Raya” and “Luca” were the most popular titles across major streamers tracked by TVision in June and July, respectively.
TVision measures viewing across all major U.S. SVODs and AVODs. The analytics company tracks viewing of nearly 25,000 titles among 5,000 households on connected TVs.
“Raya” in June still bested top TV series like “Loki” despite having a shorter runtime because TVision’s ranking is based on average audience size, not time spent. TVision arrives at its average audience size figures by averaging the number of panel members that viewed a movie or series of episodes in a given time frame . TV series are not advantaged over movies in TVision’s rankings because of this methodology.It was surprising that “In the Heights” was Warner Bros.
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