The men’s resort-inspired lifestyle brand is opening six stores this year and looking at international expansion.
It’s been 15 years since photographer Adam Brown set out to create an alternative to the baggy, brightly colored swim trunks he saw guys wearing by the pool. Determined to offer an alternative that was tailored and sophisticated, Orlebar Brown was born two years later.
The brand operates 32 stores in some of the most enviable vacation communities and top-tier cities around the world and it’s also carried in high-end retailers including Neiman Marcus, Saks Fifth Avenue and Mr Porter. “Despite the global pandemic and difficult economic conditions, we still believe in the role of physical retail and are continuing to expand our global retail presence,” Brown said. “This year we have new stores opening in St. Tropez, Biarritz and two popular Paris locations. Additional locations will be revealed soon. We will continue meeting our customers in key sunshine locations to excite, encourage and enable everyone to ‘Holiday Better,’ wherever they are.
“Wholesale is where we started,” he said, “but we believe in a multichannel approach — that’s the way forward for us.”Additionally, swimwear continues to represent the lion’s share of sales — 35 percent — and is “very much the heart of the brand,” Brown said. But other categories such as T-shirts, polos, day shorts — a category that experienced the biggest growth over the past 12 months — underwear, shoes and more, represent the remainder.
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