Following its win at the 2023 Oscars, 'Naatu Naatu' gains a 260% increase in streams.
“Naatu Naatu” scored a 260% increase in on-demand official streams in the United States, according to initial reports to data tracking firm Luminate .
The best original song Oscar is awarded to the writers of the song. “Naatu Naatu” was written by M.M. Keeravaani and Chandrabose, who both accepted the Oscar onstage during the live ABC-TV broadcast. In addition, Lenny Kravitz’s “Calling All Angels,” which he performed for the In Memoriam portion of the broadcast, collected 35,000 streams on March 12-13 – a gain of 3,449% compared to the 1,000 streams that it garnered on March 10-11.
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