'Other avatars are so jealous': people buying virtual fashion for online clout
So far, gamer Lana Zylstra says she “spent a total of 10,000 robux on just the Gucci accessories” — including a black spiked basketball-shaped purse, aZylstra has spent thousands on designer clothes and accessories for her avatar, Lanaraee.
Unlike the rarefied shops of Madison Avenue, high-end virtual fashion aims to be more egalitarian — at least in theory. “The digital fashion world is an inclusive place for designers and [gamers],” Daria Shapovalova, co-founder of metaverse fashion marketplace DressX, told The Post. “The clothes fit all sizes, the items look good on everyone [in the metaverse] and the designer labels are more accessible and affordable for everyone.”
DressX allows metaverse enthusiasts to shop for in-game digital clothing, as well as virtual items that users can digitally project onto themselves for social media and Zoom call purposes.From the $9.99 DressX subscription app, gaming buffs can score computerized apparel from lesser-known labels to renowned couturiers such as Fendi and Balenciaga.
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