Cofounder and chief executive officer Robbie Bent discussed the importance of community and experience, as well as the brand’s forthcoming expansion to New York.
Othership cofounder and chief executive officer Robbie Bent kicked off his presentation by having attendees imagine a secret garden with lavender, a fire and smiling people.
This new approach to socializing is aiming to provide people with a way to connect without having to go to a bar or consume alcohol. “There’s another option,” Bent said. Instead, Othership has three flagship offerings: guided sauna and ice bath sessions, emotional wellness classes and social hours. “You come into the space. You use the sauna. You use the ice bath. It’s always guided, but it’s a way to connect. Nobody’s on their phone.
As the brand aims to compete with bars, social hours have become a core tenant of Othership, during which guests can experience the tea lounge, music and live performances. While it’s early days, if the Toronto location is any indication, consumers are hungry for these sober social sessions.
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