With the travel industry crushed by the coronavirus pandemic, it's more than likely that people will be staying close to home this summer.
Furniture and home goods retailers are reporting huge spikes in sales of outdoor furniture along with pool, grill and gardening items, as consumers look to make their staycations as fun and relaxing as possible.
While Overstock usually sees increases in outdoor item sales around springtime, the huge spike this year has been driven by the pandemic as people stay home more, Hilton said. He noted that there were noticeable sales boosts around the time when the first wave of government stimulus checks were sent out, a surge he compared to when consumers receive tax refunds.
The company has been selling large numbers of higher-priced items like hot tubs and above-ground pools, as well as children's items like trampolines and playground sets. As shoppers look to convert their yards into more functional spaces, the company's top-growing categories have been outdoor seating, outdoor pillows and cushions, outdoor rugs, outdoor lighting, grilling tools and gardening items, according to Hartsig. Blow-up pools, floats and beach chairs have also been big sellers.
Furniture retailer Frontgate said the anticipation of warm weather is always a factor in driving up outdoor furniture sales at this time of year. However, the spike in demand currently experienced by the company is due in part to the coronavirus pandemic, according to Lindsay Foster, senior director of merchandising for the company.
With interest growing in outdoor items as consumers stay at home, Frontgate has changed its usual marketing tactics.
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