Overstock will reportedly meld both companies’ e-commerce platforms into one, under the Bed Bath & Beyond name.
Bed Bath & Beyond’s stores might be disappearing, but the home-goods retailer will survive in online form, following Overstock.com Inc.’s deal announced Wednesday to acquire and revive the bankrupt chain’s website and loyalty program.
Overstock said that within the next week, it will relaunch the Bed Bath & Beyond domain in Canada. And it said that “weeks later,” it would set up a new website, mobile app and loyalty program in the U.S. The New York Times reported that beginning in August, shoppers in the U.S. who visit overstock.com would be routed instead to bedbathandbeyond.com. The Times reported that Overstock also planned to bring back Bed Bath & Beyond’s wedding registry, and was weighing whether to rename the combined business entirely — potentially going with Bed Bath & Beyond.
A separate auction for Buy Buy Baby had been set for Wednesday morning. But CNBC reported on Wednesday that Bed Bath & Beyond had split that process up into two parts — one for the baby-products chain’s intellectual property; the second for offers to keep its physical stores afloat, set possibly for Thursday.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
US judge approves Overstock's $21.5 mln Bed Bath & Beyond purchaseA U.S. bankruptcy judge on Tuesday approved Overstock.com's $21.5 million purchase of Bed Bath & Beyond's brand name, intellectual property and ecommerce platform.
Weiterlesen »
Bankruptcy judge approves Overstock's bid to buy Bed Bath & Beyond assetsOverstock.com shares rose Tuesday as a judge approved the company's $21.5 million bid to buy the assets of bankrupt retail chain Bed Bath & Beyond Inc.
Weiterlesen »
Overstock acquires Bed Bath & Beyond brand, intellectual propertyOnline furniture retailer Overstock.com Inc. on Wednesday said it had acquired the brand and intellectual property of bankrupt home-goods chain Bed Bath...
Weiterlesen »
Utah-based Overstock will change its name to Bed Bath & BeyondOverstock, which last week paid $21.5 million to acquire the bankrupt retailer’s intellectual property, said on Wednesday that it would start operating its website under the Bed Bath & Beyond name.
Weiterlesen »
Utah's Overstock.com to die so Bed Bath & Beyond can liveLike a phoenix rising from the ashes of bankruptcy, Bed Bath & Beyond will live on thanks to the lifesaving measures of a Utah-based company.
Weiterlesen »