A Latin and Reggaeton festival in South Baja is giving hope to festival promoters following a strong sell out.
by Citizen Council for Public Security and Criminal Justice found that Rosarito Beach still has one of the highest violent crime rates in the country -- but Ampudia toldin 2018 that the tourist area around the festival site was safe and has the support of local officials.
In 1983, Ampudia's parents created Papas and Beer, a beachside club and cantina that embraced its wild reputation as the ultimate adult playground. The space flourished in the '80s and '90s but, by the mid 2010s, struggled to attract patrons who had tired of the night club scene. Ampudia, who went to school in San Diego, began busing friends across the border for shows.
Uij and Ampudia have also been hired by Mexican promoter Ocesa to book events, including Mexico City's annual Flow Fest, one of the largest reggaeton and trap festivals in the world.
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