Pac-12’s demise shows Apple isn’t ready to get serious about sports yet

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Pac-12’s demise shows Apple isn’t ready to get serious about sports yet
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One of the media angles of the hectic college football realignment story is the weakness of Apple TV+.

may make the 10-year, $2.5 billion agreement with MLS a success. But it is as much of a Messi deal now as an MLS one. Messi is even in on the $100 per season subscription cuts.

Apple’s decision to cut Lionel Messi in on its MLS deal isn’t a template that can be easily replicated with bigger, and more financially robust, leagues.The truth of the MLS deal and the Pac-12 offer is that, in the end, the networks, specifically ESPN and Fox, did really want them. They liked some of the teams, but not all of them. Fox has now ended up with UCLA, USC, Oregon and Washington in the Big Ten and doesn’t have to worry about the rest of the conference.

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