Pacsun paces to $1 Billion in 2021 as the innovate digitally. Grossing over $700 million in 2020 with an 85% Gen Z audience, the brand shares how they are achieving year over year growth.
To add to the digital escapism turned IRL, Pacsun will curate a Neighborhood Guide Instagram series to allow consumers to share a more personal experience that involves a community connection. The Gen Z retailer wants to virtually share fun and safe things to do in unique locations with the launch of Pacsun’s “5 Things To Do In: blank.” content series.
“Pacsun is committed to community outreach and engagement as it is at the heart of our brand, and so important to Gen Z. Some of our community outreach initiatives this year include our partnership with Stem to the Future locally here in LA, our relationship with Lady Gaga’s Born This Way Foundation and the BE KIND PLEDGE, and our partnership with the Fashion Scholarship Fund 2021 Gender-Neutral Design Competition.
Founded in 1980, the retailer has always offered a cross section of emerging brands and trending fashion through the lens of youth culture. However, In the past 5 years, Pacsun has created a culture internally that is hyper focused on its customer through staying relevant. Co-CEO, Alfred Chang shared that it historically started with the products they design and the brands they collaborated with shifted more towards efforts to engage digitally with Gen Z.
Pacsun isn’t slowing down on launching compelling partnerships and exclusive brand launches especially in digital. “From a total brand perspective, you will see the results of our continued investments during this past year in digital.
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