This hair-color trend is picking up steam!
isn't for the faint of heart — or the lover of low-maintenance looks."Achieving platinum hair is no easy feat, particularly on hair that has already dyed," says Smith. Though it's possible to get this ultra-bright shade of platinum on both naturally blond and naturally dark hair colors with the right products,"complications arise when there is a lot of preexisting color on the hair, as dyed darker hair will not lift as light or as cleanly as natural.
Seeking a professional's help is key, as you can't get this shade at home while keeping the integrity and health of the hair."Ask your stylist for a full head of perfectly lifted blond highlights, left bright enough to be untoned or toned with a clear, diluted toner," he says."Thanks to modern hair care, this color can be achieved while keeping the hair in tip-top condition, which is important to keep this looking like an intentional fashion choice.
This particular shade of untoned blond runs the risk of turning yellow and brassy. To ensure this doesn't happen between salon visits, use a
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