BET won’t be sold after all: Paramount Global decided against selling the majority stake of the network.
BET beefed up its content after Johnson and his then-wife, Sheila, soldto Viacom in 2000 for $3 billion – which made them the nation’s first Black billionaires. He remained the CEO until 2006.
“106 & Park” became a flagship program for BET creating opportunities for unknown personalities into household names including A.J. Calloway, Marie “Free” Wright, Terrence J and Rocsi Diaz. The weekday show - which started in 2000 and lasted more than a decade - thrived with a video countdown, interviews and performances. A year later, the network started the BET Awards to celebrate the contributions that people of color have made through entertainment and sports realm.
For years, BET was a platform that highlighted positive images of Black people. But in the mid-2000s, the network’s programming drew heavy criticism from several popular figures - filmmaker Spike Lee to Public Enemy’s Chuck D among them - who accused BET of depicting African Americans in a negative light.: Uncut,” a late-night mature program that contained highly sexual content.
Big Boi of OutKast was openly taken aback by some of the content on “Uncut” calling it “distasteful” and “soft porn.” Other political figures and activists protested showed their displeasure along with then-co-founder Sheila Johnson who said she had become ashamed of the network in a 2010 interview, suggesting that no one watch including her own children.As a result of the criticism, BET took a new approach.
Some of its top-rated shows now are “Sistas,” “All the Queen’s Men,” “First Wives Club” and “Tyler Perry’s The Oval.” Other shows on the network include “American Soul,” “Tales” and “Boomerang.”AP Business Writer Alexandra Olson contributed to this report.
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