Paris Couture\u2019s Ingenuity Girl Summer

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Paris Couture\u2019s Ingenuity Girl Summer
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Paris Couture’s Ingenuity Girl Summer

A veteran fashion designer recently told me that you’re either the hottest brand in the world or you’re failing. Kind of a bummer, isn’t it? If you don’t have the best bag and collaborations and the coolest show, you’re just not in the conversation. And if you care about brands that aren’t in this little clutch of popular girls—which I definitely do—then it can feel like you’re not following the right conversations.

This season of Couture shows gently suggested an alternative reality, and not only because of couture’s more limited breadth. I watched the whole thing from afar—on my laptop, between meetings and deadlines—and ended the week with a feeling of freshness and a sense that originality and even provocation are alive in the art of clothes making.

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