Patagonia is the latest company to join an ad boycott of Facebook in the month of July, citing the social media giant's failure to stop the spread on its platform of “hateful lies and dangerous propaganda.” Facebook says it respects the company's decision.
FILE - This April 9, 2020 file photo shows a closed Patagonia clothing store in Freeport, Maine. The outdoor gear company Patagonia is the latest brand to announce an advertising boycott of Facebook and its Instagram app, saying the social media giant has “failed to take steps to stop the spread of hateful lies and dangerous propaganda on its platform." Patagonia joins The North Face and the outdoor gear company REI, which have announced similar boycotts in recent days.
The outdoor gear company Patagonia is the latest company to announce an advertising boycott of Facebook and its Instagram app for the month of July — or longer — saying the social media giant has failed to take steps to stop the spread on its platform of “hateful lies and dangerous propaganda.” “We deeply respect any brand’s decision, and remain focused on the important work of removing hate speech and providing critical voting information,” said Carolyn Everson, vice president of Facebook’s global business group, in a statement.large advertisers to stop Facebook ad campaigns during July, saying the social network isn’t doing enough to curtail racist and violent content on its platform.
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Patagonia, The North Face and More Are Boycotting Facebook AdsStopHateForProfit is supported by the NAACP, the ADL, and others.
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Facebook ad boycott gains steamBrands including Upwork, Patagonia, REI and The North Face will stop buying ads on Facebook and Instagram as part of the StopHateforProfit campaign
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