Pay TV Subscriber Losses Hit Record Amid Pandemic, Virtual Services 'Implode'

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Pay TV Subscriber Losses Hit Record Amid Pandemic, Virtual Services 'Implode'
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'There are now as many non-subscribing households (46 million) as there were pay TV subscribers in 1988,' noted MoffettNathanson analysts.

"There are now as many non-subscribing households as there were pay TV subscribers in 1988," noted MoffettNathanson analysts.

They warned: "With sports off the air, and with the pain of the tsunami of unemployment just beginning to hit as the quarter ended, all these numbers will get worse in the second quarter." Cable operators’ 600,000 subscriber drop in the quarter, making for a 4 percent annual rate of decline, "looks positively gentle by comparison," the analysts wrote. "But it, too, was the worst on record."

Altice USA lost fewer pay TV subscribers, 42,000, than its big cable peers, with the MoffettNathanson analysts estimating that others in the cable sector lost 125,000 in the latest quarter. The analysts said they believe that fuboTV lost subscribers in the first quarter just like Sling and AT&T TV Now, while "Disney’s Hulu Live TV appears to have hit a wall in the wake of multiple price increases, growing by only about 100,000 subscribers in the first quarter, an abrupt deceleration from their recent torrid growth." What about the roughly 500,000 subscribers of Sony’s PlayStation Vue service, which shut down at the end of January.

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