Peet's Coffee rewarding ‘disloyal' customers with free drink for National Coffee Day

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Peet's Coffee rewarding ‘disloyal' customers with free drink for National Coffee Day
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Customers can redeem points from rival brands like Starbucks and Dunkin’ for a free beverage at Peet’s Coffee.

a Peetnik Rewards account. Customers are then instructed to take a screengrab from a loyalty app of the one previously mentioned coffee brands. After uploading the screengrab, Peet's will convert it into a free drink reward that can be redeemed at a participating location on Sept. 29.

"We know that coffee people can be a bit promiscuous in their hunt for a great cup. So, we wanted to reward them for their loyalty to the drink because, no matter where else you get your coffee, coffee people deserve great coffee," Peet's VP of brand marketing Jessica Buttimer said in a release. Of course, Peet's is far from the only brand with a special promotion for National Coffee Day. Starbucks and Dunkin' are

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