And just like that — Peloton’s ad featuring Chris Noth is gone. The exercise equipment company had rushed out a tongue-in-cheek ad featuring the actor, following his character’s u…
The exercise equipment company had rushed out a tongue-in-cheek ad featuring the actor, following his character’s untimely death in the first episode of HBO Max’s “And Just Like That,” a revival of “Sex and the City.” Noth’s Mr. Big collapsed after a 45-minute workout on a Peloton Bike, suffering a fatal heart attack.
After the “And Just Like That” episode aired, Peloton’s stock dropped. The company went into spin control, releasing a statement from its cardiologist pointing to Mr. Big’s “extravagant lifestyle — including cocktails, cigars and big steaks” rather than his use of the Peloton equipment for the likely cause of his death.
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