Peloton has hired Dara Treseder as the fitness platform’s new head of global marketing
“Motivating millions to stay active, centered and connected — particularly during a time when it's most needed — is vitally important to our physical and mental well-being as a society,” Treseder said in a statement. “I am honored to partner with the amazing team at Peloton to empower people around the world to take care of their bodies and minds anytime, anywhere and to continue to grow global awareness for this brand.
""At Peloton, we're mission-driven, focused on our Members and building a leadership team that reflects our core values,” Lynch said in a statement. “Dara exemplifies the traits we look for in leaders here, and she has the kind of collaborative spirit that we value so much at Peloton. We're excited that she'll be applying her unique skills as a leader and marketer to continue to build Peloton into one of the most special brands in the world.
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