Peloton is about to begin effectively charging customers more for its original Bike and Tread products, citing inflation and heightened supply chain costs.
Beginning Jan. 31, the company will be asking customers to pay an additional $250 for delivery and setup for its Bike, and an additional $350 for its Tread, according to a banner on its website.Peloton Interactive Inc. stationary bicycles sit on display at the company's showroom on Madison Avenue in New York, U.S., on Wednesday, Dec. 18, 2019.
Previously, Peloton said that the $250 and $350 fees for delivery and assembly were included in the total price of the Bike and Tread. In the U.K., Germany and Australia, Peloton has similar messaging on its website that costs will be going up starting Jan. 31. "Right now, people are raising prices. Ikea just raised prices. We want to go in the middle of the pack," said Treseder, according to a recording of the meeting that was obtained by CNBC.A Peloton spokeswoman told CNBC in an emailed statement, "Like many other businesses, Peloton is being impacted by global economic and supply chain challenges that are affecting the majority, if not all, businesses worldwide.
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