People's digital team has announced its intention to form a union, joining its print division, which is already unionized
has reached out to Meredith Corp. for a statement., the digital team is seeking to organize in part to achieve parity with print staffers, who receive separate severance benefits and have guaranteed annual wage increases, not just incremental cost-of-living bumps.
But the instability of news media jobs during the coronavirus crisis has expedited the unionization effort, which began about six months ago, employees added. Though publishers saw ain digital traffic to their sites in the early weeks of the pandemic, advertising revenue that many relied upon to meet their bottom lines tanked as companies thin marketing budgets and shy away from shilling their products on pandemic-related stories.
that it was going to implement a "series of operational cost-control measures" including reducing Board of Directors fees, executive and salaried employee salaries and production costs and other expenses. Digital writer/reporter Alexia Fernandez says that the coronavirus pandemic "lit that fire a little bit more" to move ahead on organizing.
The ball is now in Meredith's court to either voluntarily recognize the union or an election will be held with a state or federal labor board. "We all love our jobs and we love our company and all we're asking is for them to meet us across the table, meet us at the middle and create that dialogue that we're all seeking," Fernandez says. "We're just hoping to get voluntary recognition, that would be amazing.
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