People are spending even more time on Instagram due to short-form video content they’re seeing in their feed through AI recommendations, according to Meta CEO Mark Zuckerberg.
, and CEO Mark Zuckerberg credited the higher engagement to artificial intelligence pushing content recommendations in their feeds.
On the earnings call, Zuckerberg explained how more than 20% of content users now see on both Facebook and Instagram feeds are recommended by AI from people, groups, or accounts that they don't follow. . "Since we launched Reels, AI recommendations have driven a more than 24% increase in time spent on Instagram.
Video posts under 15 minutes are shared as Reels. Those with public accounts who share Reels under 90 seconds are also eligible to be recommended to others and seen by more people on Instagram. The videos can also be shared to Facebook if the accounts are connected.
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