As the NFL allows players to wear the number 0, it’s opening up new sponsorship avenues at the league level, this time with soft drink, Pepsi.
is expanding its long-term relationship with the NFL by making Pepsi Zero Sugar the “Official Zero of the NFL” for the 2023-2024 season. Financial terms were not disclosed.
The new sponsorship deal comes with several activation levels. For one, D’Andre Swift of the Philadelphia Eagles will become part of the promotion element. Swift selected to wear number 0 ahead of this upcoming season. “The Eagles helped bring the idea of No. 0 jerseys to the NFL, and I’m looking forward to being the first player in the team’s history to wear this number,” said D’Andre Swift. “Partnering with Pepsi Zero Sugar, the Official Zero of the NFL, is really exciting and gives our devoted fans a chance to represent #TeamZero all season long!”
Other activations will include giving away 100 jerseys with #0 on them. The online giveaway starts today and runs through September 17 at 11:59 p.m. ET. Given that there are still teams where no player is wearing the number, Pepsi will offer to create a custom No. 0 jersey for winning fans. Other promotions through the new extended partnership include giving tickets to games for those that have attended “zero games” – fans who have watched the NFL from afar but have never gone to a game in person. The promotion will tap Pepsi’s social media channels for a chance to win. The “Zero Games Ticket Giveaway” promotion will start later in the 2023-24 season.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Here's How Pepsi Runs Its 21 Tesla Semi Trucks At Sacramento DepotNew video shows how PepsiCo is using Tesla's Semi trucks to achieve its sustainability goals at its Sacramento Depot. As the first commercial owner of a Tesla Semi fleet, PepsiCo provides feedback to the manufacturer.
Weiterlesen »
San Antonio's Camp Hot Wells expands hours until midnightSan Antonio's Camp Hot Wells, a sulphur spring-heated spot that offers clawfoot and cedar plank tubs for whole-body soaking, has expanded its hours until midnight. Visitors can now enjoy the relaxing experience until late at night.
Weiterlesen »
FDA Policy Expands Blood Donation Eligibility for Gay and Bisexual MenThe FDA has implemented a new policy that allows more gay and bisexual men to donate blood. However, this policy has resulted in some heterosexual individuals in non-monogamous long-term relationships becoming ineligible to donate. Additionally, a study published in The Lancet on Aug. 5 revealed that individuals with a detectable but low viral load, of 1,000 or below, have an extremely low risk of transmitting the virus.
Weiterlesen »
China's July Trade Balance: Surplus expands as exports and imports fall more than expectedChina's trade surplus widened less than expected in June as exports slumped. Trade Balance came in at +80.6B versus +70.60B expected. In Chinese Yuan terms, the trade balance for July was CNY575.5 billion, with exports plunging 9.2% and imports falling 6.9%.
Weiterlesen »