Pepsi's new logo takes inspiration from its '90s design, tapping into Gen Z nostalgia for the era
reported Saturday, the preppy aesthetic that was channeled by brands like Ralph Lauren in the '90s.
This nostalgia for the period when Gen Zers were either in early childhood – or before they were born –might be most apparent in style choices, but now it looks like Pepsi is calling back to this era as well. A Pepsi spokesperson did not immediately reply to Insider's request for more information, sent outside US working hours.
The return to the '90s emblem also goes against the trend of everything from fashion houses to soccer clubs modernizing their logos with simplified designs.Last year, one viral tweet questioned why the likes of Yves Saint Laurent and Balenciaga were doing away with their stylized fonts in favor of basic ones with similar appearances.
Burberry was among those companies, replacing its knight logo and serif font in 2018, before bringing them back
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