The Pepsi Co. announced this week it is unveiling a new character named “Cracker Jill” as part of its “Cracker Jack” brand in an effort to promote the accomplishments of women in sports.
"After more than 125 years as one of sport's most iconic snacks, Cracker Jack® is adding a new face to its roster, with the introduction of Cracker Jill™ to celebrate the women who break down barriers in sports," PepsiCo said in aannouncing the new characters from Frito-Lay.
Cracker Jill comes to life through five different representations on a series of special-edition bags.The company says it will be donating $200,000 to the nonprofit Women's Sports Foundation to "help girls and women across the country reach their potential in sport and life." "We are constantly inspired by the many women who are making history by breaking the mold, and we want to celebrate their achievements while supporting the progress," said Tina Mahal, vice president, marketing at Frito-Lay North America. "Cracker Jack has been part of sports for over a century, as records were made and rules changed.
The company also released a video of singer Normani belting out a "new spin" on the classic baseball melody "Take Me Out to the Ballgame."Pepsi added that the team heading up the campaign is "fueled by powerful female and non-binary voices."it is redesigning its M&Ms characters in order to adapt to a more "progressive" world..
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Cracker Jack Adds New ‘Cracker Jill’ Line to Celebrate Women in SportsAmerica’s favorite baseball snack has a new counterpart.
Weiterlesen »
Great Outfits in Fashion History: Gisele Bundchen in the Ultimate Early Aughts Mini SkirtThe supermodel sported a cargo version of the abbreviated garment at the 2003 VMA's.
Weiterlesen »
‘The Sports Bra’: Bar showing only women’s sports opensOne bar owner is deciding to take on the male-dominated sports world by opening a bar that only shows women’s sports.
Weiterlesen »
Skater girls will take over a Houston park after the Art Car Parade on SaturdayThe Girls Roll on Wheels event is meant to be a focal point for young women involved in the sport.
Weiterlesen »
Jill On Money: Spring cleaning for your moneyIt’s a happy coincidence for clean freaks like me that the height of tax season occurs as spring begins. The very moment when you are forced to gather and organize your tax materials is a gre…
Weiterlesen »