Entrepreneurs are working to enable consumers to control and benefit from the personal data that the tech industry collects
stepped in front of an 8-foot-tall screen, summoning a cluster of what looked like white, pixelated sand that hovered beside him. When he moved his hand over another screen, another cluster appeared; this time, the glittering particles took the shape he drew. Walking along the screen, he swept his arm wide to reveal its hidden message: “YOU CONTROL YOUR DATA.”You will be charged $
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