Perspective: Lighter wine bottles have a lower carbon footprint and have no bearing on the quality of the wine.
in early March that Tablas had saved more than $2 million since shifting to lighter bottles in 2010. Shipping accounted for more than half of that.
Laura Catena, whose family owns four leading brands of wine from Argentina — the high-end Catena and Catena Zapata, plus the budget-oriented Alamos and Tilia — started lobbying for an Argentina standard of sustainability in 2008. This included moving to lighter bottles. And yet, she was quick to cite the experience of a fellow winemaker from Argentina who saw U.S. sales drop by 30 percent after he adopted lighter bottles for a $25 wine. That was eight years ago, but “this kind of event really scares the wine trade,” Catena says.
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