Two frozen custard chains once battled for Washington’s sweet tooth
Part of the attraction of a frozen dessert is the venue in which it’s made, sold and/or consumed. That certainly was the appeal of two local custard chains that battled it out for market share in the post-World War II years., it started in 1930 with a shop at 12th and Pennsylvania NW. It later added locations at 610 Ninth St. NW, 4440 Connecticut Ave. NW, 6525 Georgia Ave. NW and at Washington Airport, the pre-Reagan National airfield where the Pentagon is today.
Beck’s Frozen Custard locations were notable for the two concrete polar bears that flanked the doors. The bears were standing — rampant, in heraldry parlance — and held snowballs. The exteriors of the stores were adorned with white, icicle-like stalagmites of plaster, the walls inset with bits of shattered mirror. Truly a custardy fever dream.
About two miles from the Georgia Avenue Beck’s location was a Reindeer Frozen Custard stand, which stood at the intersection of Colesville Road and Second Avenue, about where the Silver Spring Metro station is today. Like Beck’s, it sported meringue-like details. Some stores had reindeer on the roof., entrepreneurial twin sisters from Philadelphia.
bought the property. The Evening Star noted that Eig paid $200,000 for land Arthur Pease had purchased in the 1920s for about $15,000. Then as now, the real money is in real estate, not frozen custard.In August 1974, the Evening Star’s Rambler columnist stopped into Beck’s Frozen Custard on Georgia Avenue NW. It had been operated for 20 years by a husband-and-wife team, the.
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