The trend toward human-grade food for pets is taking the $32.7 billion pet food and treats market by storm
. That study also reported there was a 43% increase in sales for the “natural” foods segment during that time.
The new JustFoodForDogs kitchen in the Union Square store will be manned by trained chefs preparing veterinarian-designed recipes. Those chefs will keep busy, producing 2,000 pounds of food daily, seven days a week to sell in-store and distribute to other Petco locations.“It is a hub-and-spoke model. With JustFoodForDogs kitchen here we supply 50 metro Petco stores with fresh and frozen meals and we will double that by the end of the year,” Konat explains.
“Our Union Square location has tons of window and foot traffic that makes it perfectly suited for the theatrical element the kitchen brings to the store,” Konat says. “Our strategy over the next number of years is to be a complete partner across every part of a pet and pet parent’s life. Whether its grooming, veterinary, dog training or kitchens preparing food, our stores are an experiential way to bring that to life,” Konat shares.intrusion of e-commerce players
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